“Its not just about doing business, it’s bridging the gap by connecting the client’s brand and service to the right customers”
– Nadine Johnson, President
Get Your Promotion Started Today!“We are heavily rooted in the Caribbean Diaspora with a close connection to each market and its changes. We understand how to facilitate any brand seeking to connect with Caribbean populations across North America, the Caribbean and the United Kingdom."
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A Little About Us
Through our business development and marketing expertise assist companies to strategically design plans and programs to position their brands and service in key neighborhoods across North America, Caribbean and the United Kingdom. Enabling each company with the channel to align their services with the right customer.
Testimonial: Lasco Financial
Testimonial: Prepay Nation
Tips From Our Blog
Also known as – Multicultural marketing, or ethnic marketing and cross-cultural marketing. All involves the application of ones unique marketing techniques in order to access the ethnic market. ‘The ethnic market; refers to those cultures other than the majority culture in that area and is significantly more paramount in some countries, example in countries such as the USA, UK, Canada […]Read more…
Diasporas can play an important role in the economic development of their countries of origin. Beyond their well-known role as senders of remittances, diasporas can also promote trade and foreign direct investment, create businesses and spur entrepreneurship, and transfer new knowledge and skills. Although some policymakers see their nationals abroad as a loss, they are increasingly realizing that an engaged […]Read more…
In multicultural marketing, segmentation is one of the key variables used to effectively target any ethnic group. For advertisers seeking to have an impact and highest return on their investments, it is important to be able to tap into data sources that can lead to direct marketing and or tapping into the segmented group with which the advertisement is meant for. Campaign […]Read more…
In 2009, the United States was home to 3.5 million immigrants from the Caribbean, who accounted for 9 percent of the total foreign-born population. More than 90 percent of these immigrants came from Cuba, the Dominican Republic, Jamaica, Haiti, and Trinidad and Tobago, and Cuban immigrants in particular have been among the top ten foreign-born groups in the United States […]Read more…