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Jump Communications

“Its not just about doing business, it’s bridging the gap by connecting the client’s brand and service to the right customers”

– Nadine Johnson, President
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“We are heavily rooted in the Caribbean Diaspora with a close connection to each market and its changes. We understand how to facilitate any brand seeking to connect with Caribbean populations across North America, the Caribbean and the United Kingdom."

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Marketing & Strategic Planning

Help to bring your strategic vision to life via targeted marketing planning and implementation.

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Media Planning and Buying

Partner and align with clients to position their brands and messaging via the best media.

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Grassroots Program Design and Implementation

Design specific targeted programs to connect brands with their ethnic target market while driving brand and service awareness to increase uptake and usage.

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We Get The Job Done

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Testimonial: MoneyGram

I engaged with Jump Communications because its vast expertise in marketing to multicultural audiences, particularly the Caribbean diaspora in the U.S.A. Over the last two years, they have helped me to create a comprehensive marketing strategy to effectively reach the target for my business. The result of having them as partners was noticed within my organization, particularly sales force and existing clients. Working with Jump Communications has been a great experience from the beginning, I strongly advise anyone who would like to successfully target a multi-ethnic audience to approach Jump Communications & Marketing.
Victor Jaramillo
Senior Marketing Manager, MoneyGram

A Little About Us

Through our business development and marketing expertise assist companies to strategically design plans and programs to position their brands and service in key neighborhoods across North America, Caribbean and the United Kingdom. Enabling each company with the channel to align their services with the right customer.

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Testimonial: Lasco Financial

Jump Communications has been instrumental in providing opportunities to grow our business and improve the presence of our brand in specific territories. It has been a pleasure working with such a collaborative and strategic firm and more particularly with Mrs. Nadine Johnson-Wagoner who has insightful knowledge on marketing, brand positioning and meeting her customers’ needs.
Jacinth Hall-Tracey
Managing Director, LASCO Financials

Testimonial: Prepay Nation

We would highly recommend Jump communications for any promotional or business development campaign targeted to the diaspora group in the US, UK or Canada. We have worked with this group at regular intervals and they have consistently delivered expected results. Their thorough approach in handling a project coupled with market intelligence specially related to the Caribbean diaspora has been exceptional.
Sarah Feidt
Director of Marketing, Prepay Nation

Tips From Our Blog

Cross Cultural marketing

  Also known as – Multicultural marketing, or ethnic marketing and cross-cultural marketing.  All involves the application of ones unique marketing techniques in order to access the ethnic market. ‘The ethnic market; refers to those cultures other than the majority culture in that area and is significantly more paramount in some countries, example in countries such as the USA, UK, Canada […]

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What We Know About Diasporas and Economic Development

Diasporas can play an important role in the economic development of their countries of origin. Beyond their well-known role as senders of remittances, diasporas can also promote trade and foreign direct investment, create businesses and spur entrepreneurship, and transfer new knowledge and skills. Although some policymakers see their nationals abroad as a loss, they are increasingly realizing that an engaged […]

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MULTICULTURAL MARKETING

  In multicultural marketing, segmentation is one of the key variables used to effectively target any ethnic group. For advertisers seeking to have an impact and highest return on their investments, it is important to be able to tap into data sources that can lead to direct marketing and or tapping into the segmented group with which the advertisement is meant for. Campaign […]

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Caribbean Immigrants in the United States

In 2009, the United States was home to 3.5 million immigrants from the Caribbean, who accounted for 9 percent of the total foreign-born population. More than 90 percent of these immigrants came from Cuba, the Dominican Republic, Jamaica, Haiti, and Trinidad and Tobago, and Cuban immigrants in particular have been among the top ten foreign-born groups in the United States […]

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