Category: Blog

Cross Cultural marketing

  Also known as – Multicultural marketing, or ethnic marketing and cross-cultural marketing.  All involves the application of ones unique marketing techniques in order to access the ethnic market. ‘The ethnic market; refers to those cultures other than the majority culture in that area and is significantly more paramount in some countries, example in countries such as the USA, UK, Canada […]

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What We Know About Diasporas and Economic Development

Diasporas can play an important role in the economic development of their countries of origin. Beyond their well-known role as senders of remittances, diasporas can also promote trade and foreign direct investment, create businesses and spur entrepreneurship, and transfer new knowledge and skills. Although some policymakers see their nationals abroad as a loss, they are increasingly realizing that an engaged […]

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MULTICULTURAL MARKETING

  In multicultural marketing, segmentation is one of the key variables used to effectively target any ethnic group. For advertisers seeking to have an impact and highest return on their investments, it is important to be able to tap into data sources that can lead to direct marketing and or tapping into the segmented group with which the advertisement is meant for. Campaign […]

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Caribbean Immigrants in the United States

In 2009, the United States was home to 3.5 million immigrants from the Caribbean, who accounted for 9 percent of the total foreign-born population. More than 90 percent of these immigrants came from Cuba, the Dominican Republic, Jamaica, Haiti, and Trinidad and Tobago, and Cuban immigrants in particular have been among the top ten foreign-born groups in the United States […]

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Connecting the Caribbean Diaspora

The Caribbean diaspora is scattered across several territories. Spanning from the USA, Canada, United Kingdom, Europe and other parts throughout  countries across the Caribbean. With today’s technological systems its easy, convenient and affordable connecting  the Caribbean diaspora with their family and friends. From money transfer, food transfer, bill payment to telecommunications connection, companies continue to develop and roll out services that enable the diaspora to […]

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