Tag: Diaspora

MULTICULTURAL MARKETING

  In multicultural marketing, segmentation is one of the key variables used to effectively target any ethnic group. For advertisers seeking to have an impact and highest return on their investments, it is important to be able to tap into data sources that can lead to direct marketing and or tapping into the segmented group with which the advertisement is meant for. Campaign […]

Read more…

Caribbean Immigrants in the United States

In 2009, the United States was home to 3.5 million immigrants from the Caribbean, who accounted for 9 percent of the total foreign-born population. More than 90 percent of these immigrants came from Cuba, the Dominican Republic, Jamaica, Haiti, and Trinidad and Tobago, and Cuban immigrants in particular have been among the top ten foreign-born groups in the United States […]

Read more…